Similarly to the land-based gambling, the industry of iGaming relies on customers who pay for games. Online casinos pay close attention to marketing for promoting their businesses, attracting new gamblers and keeping existing ones loyal. Marketing departments constantly improve their strategies and invent new approaches to increase profits and expand the audience.
Let’s explore marketing strategies on the example of Blackjack Ballroom Casino which focuses on boosting project’s positions in a global gambling ecosystem.
Gambling websites may use both general business strategies and special moves. First and foremost, casinos utilize content marketing tools to promote the website as a unique platform with a specific target audience. It’s better to begin with delivering quality games from top providers or focus on some specific offerings (like live dealer solutions).
Apart from the content itself, casinos can use blog posts and media sources to promote their services. To know how to do it correctly, specific teams should follow industry news and review the market.
Social media, mailing lists, and mobile marketing strategies are important. As youngsters and middle-aged customers, who are the majority of players, are used to getting useful information from social networks, casinos can integrate Twitter or Facebook buttons. As this audience is also focused on getting everything done on the go, gambling businesses should implement their ads to popular apps and improve mobile versions of their websites.
Moving to specific casino marketing options, let’s check the most popular and effective ones:
- Promotions. There are welcome and return bonuses, free plays for recently launched games, loyalty and VIP programs for active users or high rollers. Cross-selling is a common practice: users can get bonuses for a specific game while enjoying another one.
- Events. There are regular tournaments and occasional events which deliver generous bonuses to stimulate users to deposit more money. The atmosphere of competitiveness, fueled by tournaments, helps casinos attract a lot of players.
- Affiliates. A global network of partner websites can boost the casino’s revenue greatly. Apart from traditional PPC and SEO tools, casinos may build separate promo platforms where new users can grab bonuses.
By combining all of the aforementioned options, online casinos may build extremely successful marketing campaigns.
Blackjack Ballroom Casino’s Strategy
Blackjack Ballroom is an experienced casino which was launched in 2000. The platform is fully powered by Microgaming, one of the best software providers all over the world. With its Viper system, Microgaming provides two game modes: Expert (suggests better wagers) and Autoplay (places bets automatically).
The casino itself lists all popular providers’ titles, including Thunderstruck and Mega Moolah. In Blackjack Ballroom, customers can enjoy slots, including ones with progressive jackpots, various roulette versions, blackjack, and video poker.
As for marketing, the casino features basic strategies and has a focus on affiliate promotions.
Bonuses and Engagement
Similarly to the majority of gambling websites, Blackjack Ballroom casino welcomes new customers with generous offers. The main page shouts that you will get a bonus worth of €500 after registration, but keep calm. As you may know, there are a lot of requirements which make bonus offers less lucrative.
In the case of Blackjack Ballroom, it’s enough to scroll down to see extra rules. The bonus amount is divided into three parts:
- The first deposit – 100% up to €150
- The second deposit – 50% up to €200
- The third deposit – 25% up to €150
It means that you have to make the maximum deposits three times to get the full bonus offer. Make sure to check terms and conditions: according to the rules, gamblers have to bet the first bonus amount 60 times before they can withdraw it (a 60x rollover). Next offers feature a 30x rollover.
Apart from welcome offers, Blackjack Ballroom casino attracts visitors by jackpots. On a page called Winners List, you can see lucky users, games they played, and prize amounts. The list features winners from 2010-th, however, nobody can prove that these gamblers have actually won such jackpots.
Participation in Rewards-Related Programs
Blackjack Ballroom casino participates in the Casino Rewards Loyalty Program which focuses on engaging existing players. Its 29 members deliver a unique experience for gamblers. For example, you can earn Status Points to reach new Levels and unlock bigger bonuses, holiday gifts, tournament entries, priority customer support, and new games. The casino also features holiday and seasonal events.
The Casino Rewards group also supports several jackpots available for gamblers on different Status Levels and extra tickets for TOYL Sweepstakes. All points depend on bets placed by users. The more you wager, the higher is your level.
Blackjack Ballroom casino is also a member of Rewards Affiliates Platform. Unlike Casino Rewards, this one helps to attract new customers instead of keeping existing ones. Simply put, affiliate casinos promote themselves on various websites across the Internet. The program is beneficial for all participants.
Marketing strategies of Blackjack Ballroom casino aren’t extremely innovative as they don’t feature any recently discovered solutions. However, the platform benefits from affiliate networks which facilitate the process of engaging players into gambling more. The casino also provides some bonuses with moderate wagering requirements and clear rules.