What is a product roadmap?
Roadmap (literally translated as roadmap) – a strategic plan that defines the result or goal, broken down into stages necessary to achieve it.
The main purpose of creating
Clearly and clearly communicate to the entire team (including senior management) using a single document, the strategic goals and direction of the product. In its own way, it is a tool designed to improve product communication, i.e., so that the entire team has the same direction of travel.
2 important points to understand
- Roadmap is not about solutions, it’s about goals
- Roadmap is not about external, but internal communication
What goals does the Roadmap serve?
- Start a team discussion about where and how the product is going
- Share with management what the team is doing to make the company successful
- Information for other departments, what happens to the product
- Tell potential and current users where the product is headed
Preparing priorities and gathering information for the Roadmap
- Before the start of the quarter, you (product) gather the top 5 priorities from these sources:
- New ideas
- Fics for growth
- User problems (feedback from users and support requests)
- Quality improvement (technical debt, refactoring, new tools)
- discussing the collected priorities with the team
- Reconciling with company goals
- Formulate goals in the form of ideas or problemsWhen you have a huge formed backlog of goals, write out the top 5 and prioritize them. Move from the highest priority to the least. You’ll end up with a list of goals ranked by priority.
Important! You should always keep in mind that: It’s better to tackle priority number 1 completely than to formally do all the priorities a little at a time.
Creating a Roadmap
Divide the quarter into two 6-week cycles and prioritize your goals.
You end up with a strategic plan of action for the next quarter.
Tools for Roadmap
For training, I advise to do Roadmap in Google tables or Excel.
When you feel that you have mastered, you can choose the option that suits you, thanks to the many services now available:
- The Roadmap consists of specific goals that will help you execute the company’s strategy.
- Goals are ranked by priority and are not time-bound.
- The audience for your Roadmap is your colleagues and managers, not your users.
- Users need a separate document describing the direction of your product.
- This article was written as part of a course at Product University.Materials used in preparation of the article:
Video about Roadmap from an Intercom employee
Wikipedia about Roadmap